When Iconoclast Productions was founded in March 1993 in San Francisco’s Fillmore/Western Addition community, it had a very locally focused mission. The organizational goal was to bring media arts education and exhibition to the African American and disabled artists community and to close the digital divide that prevented these artists from fully utilizing the internet and digital media production technologies to display their works in music, film/video, and electronic arts such as animation and digitally produced or enhanced visual arts, but the served community was initially just the Fillmore/Western Addition.
In 1997, the organization embarked on an initiative to expand its served public to include the BayView/Hunter’s Point area, the Tenderloin, and other places where there were large populations of African American and disabled artists. Due to the economic conditions affecting both African Americans and disabled communities, there was a lot of overlap in that the served communities quite frequently were found in large population centers in the poorest parts of San Francisco.
By 2001, due to gentrification and the rising property values and rental fees in San Francisco, the African American population was down to approximately half of what it was in 1990. With large segments of its served public forced to leave San Francisco, Iconoclast Productions needed to expand its geographic focus even further to include the entire San Francisco Bay Area.
Iconoclast Productions is currently working on projects in San Francisco, Oakland, Berkeley, and Vallejo.